Global luxury trends: innovative strategies for emerging mar

By:

Hoffmann, Jonas, ed

Contributor(s):

edited by Jonas Hoffmann and Ivan Coste-Maniere

Material type: Text

TextLanguage: English Publication details: 2013Edition: e1ISBN:

9781137287380

DDC classification:

658.8 HOF-13

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.8 HOF-13 (Browse shelf(Opens below))	Not for loan		8544

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

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