Branded entertainment: product placement and brand strategy
Lehu, Jean-Marc
Branded entertainment: product placement and brand strategy - e1 - New Delhi 2007
9780749451516 395
Product management
658.827 / LEH-07
Branded entertainment: product placement and brand strategy - e1 - New Delhi 2007
9780749451516 395
Product management
658.827 / LEH-07