Customer-centric marketing strategies: tools for building or
Kaufmann, Hans Ruediger
Customer-centric marketing strategies: tools for building or - e1 - 2013
This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance.
9781466625242 185
658.802 / KAU-13
Customer-centric marketing strategies: tools for building or - e1 - 2013
This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance.
9781466625242 185
658.802 / KAU-13