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Product innovation through knowledge management and social media strategies

Goel, Alok Kumar

Product innovation through knowledge management and social media strategies - Hershey : IGI, 2016 - 421p.

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

ISBN: 9781466696075

Dewey Class. No.: 658.4038 / GOE-16

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