Competitive social media marketing strategies / Wilson Ozuem & Gordon Bowen
Ozuem, Wilson
Competitive social media marketing strategies / Wilson Ozuem & Gordon Bowen - Hershey : Business Science Reference, 2016 - xx, 317 p.
Advances in marketing, customer relationship management and e-services (AMCRMES) book series.
9781466697768 195
Internet marketing--Social aspects.
Marketing--Social aspects.
Social media.
Online social networks.
658.872 / OZU-16
Competitive social media marketing strategies / Wilson Ozuem & Gordon Bowen - Hershey : Business Science Reference, 2016 - xx, 317 p.
Advances in marketing, customer relationship management and e-services (AMCRMES) book series.
9781466697768 195
Internet marketing--Social aspects.
Marketing--Social aspects.
Social media.
Online social networks.
658.872 / OZU-16