Ethics in marketing : international cases and perspectives / Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.
Murphy, Patrick E,
Ethics in marketing : international cases and perspectives / Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - 2nd ed. - New York : Routledge, 2017 - xii,198 p.
9781138648081 95
Marketing--Moral and ethical aspects.
Marketing--Case studies.
174.4 / MUR-17
Ethics in marketing : international cases and perspectives / Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - 2nd ed. - New York : Routledge, 2017 - xii,198 p.
9781138648081 95
Marketing--Moral and ethical aspects.
Marketing--Case studies.
174.4 / MUR-17