How brands become icons: the principles of cultural branding
Holt, Douglas B.
How brands become icons: the principles of cultural branding - Boston 2004
9781578517749 34.95
Brand management.
Brand name products.
Popular culture.
658.827 / HOL-04
How brands become icons: the principles of cultural branding - Boston 2004
9781578517749 34.95
Brand management.
Brand name products.
Popular culture.
658.827 / HOL-04