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Winning with data: CRM and analytics for the business of sports

Green, Fiona.

Winning with data: CRM and analytics for the business of sports - London Routledge 2019 - xii, 193p. : hb.

ISBN: 9781138090637

Subjects--Topical Terms:
CRM;
Customer relationship management;
Sports administration

Dewey Class. No.: 658.812 / GRE-19

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