Start-ups and the mobilization of social interactions
Bares, Franck
Start-ups and the mobilization of social interactions - Bingley : Emerald Publishing Limited , 2023. - ix ; 163p.
Introduction
Chapter 1. Understanding Brand Communities
Chapter 2. Defending a Cause and Launching a Movement
Chapter 3. Recruiting Volunteers
Chapter 4. Encouraging interactions and sharing stories
Chapter 5. Developing Rituals
Chapter 6. Adding Linking Value to the Value Proposition
Chapter 7. Evolving from a Community Movement to an Entrepreneurial Project
Chapter 8. Community 1st – Start-Up 2nd
Chapter 9. Achieving a Different Kind of Entrepreneurship
9781804556092
Strategy
Entrepreneurship
658.11 / BAR-23
Start-ups and the mobilization of social interactions - Bingley : Emerald Publishing Limited , 2023. - ix ; 163p.
Introduction
Chapter 1. Understanding Brand Communities
Chapter 2. Defending a Cause and Launching a Movement
Chapter 3. Recruiting Volunteers
Chapter 4. Encouraging interactions and sharing stories
Chapter 5. Developing Rituals
Chapter 6. Adding Linking Value to the Value Proposition
Chapter 7. Evolving from a Community Movement to an Entrepreneurial Project
Chapter 8. Community 1st – Start-Up 2nd
Chapter 9. Achieving a Different Kind of Entrepreneurship
9781804556092
Strategy
Entrepreneurship
658.11 / BAR-23