A research agenda for service marketing / edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Yu Kerguignas,

A research agenda for service marketing / edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Yu Kerguignas, - Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2024. - xi, 389 pages : illustrations ; 25 cm.

Includes bibliographical references and index

9781803923161


Service industries--Marketing.
Customer relations.

658.812 / FUR-24