Why smart people make big money mistakes--and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich.
Belsky, Gary.
Why smart people make big money mistakes--and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich. - Simon & Schuster trade pbk. ed. - New York : Simon & Schuster Paperbacks, 2010. - viii, 275 p. ; 22 cm.
Contents:
Not all dollars are created equal
When six of one isn't half a dozen of the other
The devil that you know
Number numbness
Dropping anchor
The ego trap
Herd it through the grapevine
Emotional baggage
Conclusion: Now what?
9781439163368
Finance, Personal--Psychological aspects.
Finance, Personal--Decision making.
Investments--Decision making.
Consumers--Attitudes.
Economics--Psychological aspects.
332.024 / BEL-10
Why smart people make big money mistakes--and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich. - Simon & Schuster trade pbk. ed. - New York : Simon & Schuster Paperbacks, 2010. - viii, 275 p. ; 22 cm.
Contents:
Not all dollars are created equal
When six of one isn't half a dozen of the other
The devil that you know
Number numbness
Dropping anchor
The ego trap
Herd it through the grapevine
Emotional baggage
Conclusion: Now what?
9781439163368
Finance, Personal--Psychological aspects.
Finance, Personal--Decision making.
Investments--Decision making.
Consumers--Attitudes.
Economics--Psychological aspects.
332.024 / BEL-10