Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig.
Zweig, Jason
Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig. - New York, Simon & Schuster Paperbacks, 2007. - 340p., 8 unnumbered pages of plates : color illustrations ; 24 cm
Summary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes Contents:
Neuroeconomics
"Thinking" vs. "feeling"
Greed
Prediction
Confidence
Risk
Fear
Surprise
Regret
Happiness
9780743276696
Investments--Psychological aspects
Finance--Decision making
BUSINESS & ECONOMICS / Personal Finance / Investing
Cognitive Neuroscience
BUSINESS & ECONOMICS / Personal Finance / Money
Decision Making
332.6019 / ZWE-07
Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig. - New York, Simon & Schuster Paperbacks, 2007. - 340p., 8 unnumbered pages of plates : color illustrations ; 24 cm
Summary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes Contents:
Neuroeconomics
"Thinking" vs. "feeling"
Greed
Prediction
Confidence
Risk
Fear
Surprise
Regret
Happiness
9780743276696
Investments--Psychological aspects
Finance--Decision making
BUSINESS & ECONOMICS / Personal Finance / Investing
Cognitive Neuroscience
BUSINESS & ECONOMICS / Personal Finance / Money
Decision Making
332.6019 / ZWE-07