Advertising management (Record no. 11588)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9788177588507
Price 499
040 ## - CATALOGING SOURCE
-- 2481
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 659.1
Book Number BAT-09
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
245 #0 - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2009
650 ## - Subject
Subject Advertising; Advertising management
700 ## - Added Entry Personal Name
Added Entry Personal Name Myers, John G. AND Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 13/03/2015 499.00   659.1 BAT-09 2479 24/07/2023 Books 24/07/2023
        Indian Institute of Management Raipur Indian Institute of Management Raipur 13/03/2015 499.00   659.1 BAT-09 2480 24/07/2023 Books 24/07/2023