Marketing to rural consumers: understanding and tapping the (Record no. 12751)

MARC details
000 -LEADER
fixed length control field 00488nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230823s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788174467201
Price 400
040 ## - CATALOGING SOURCE
-- 3948
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.80091734
Book Number VEL-09
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar
245 #0 - TITLE STATEMENT
Title Marketing to rural consumers: understanding and tapping the
250 ## - EDITION STATEMENT
Edition statement e1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2009
650 ## - Subject
Subject Marketing
700 ## - Added Entry Personal Name
Added Entry Personal Name Sanal Kumar Velayudhan and Guda Sridhar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 25/02/2014 400.00   658.80091734 VEL-09 3947 24/07/2023 Books 24/07/2023
        Indian Institute of Management Raipur Indian Institute of Management Raipur 25/02/2014 400.00   658.80091734 VEL-09 3948 24/07/2023 Books 24/07/2023