Brand failures: the truth about the 100 biggest branding mis (Record no. 13474)

MARC details
000 -LEADER
fixed length control field 00398nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780749462994
Price 1200
040 ## - CATALOGING SOURCE
-- 4729
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.827
Book Number HAI-11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Haig, Matt
245 #0 - TITLE STATEMENT
Title Brand failures: the truth about the 100 biggest branding mis
250 ## - EDITION STATEMENT
Edition statement e1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Date of publication, distribution, etc 2011
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 25/02/2014 1200.00 1 658.827 HAI-11 4728 12/08/2024 Books 24/07/2023