Brand management: principles and practices (Record no. 13660)

MARC details
000 -LEADER
fixed length control field 00445nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230823s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780198069867
Price 465
040 ## - CATALOGING SOURCE
-- 4925
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.827
Book Number DUT-12
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti
245 #0 - TITLE STATEMENT
Title Brand management: principles and practices
250 ## - EDITION STATEMENT
Edition statement e1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2012
650 ## - Subject
Subject Brand management.
700 ## - Added Entry Personal Name
Added Entry Personal Name practices,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 25/02/2014 465.00   658.827 DUT-12 4924 24/07/2023 Books 24/07/2023