Social marketing: Influencing behaviors for good (Record no. 14004)

MARC details
000 -LEADER
fixed length control field 00494nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9788132110200
Price 550
040 ## - CATALOGING SOURCE
-- 5322
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.8
Book Number LEE-11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Nancy R.
245 #0 - TITLE STATEMENT
Title Social marketing: Influencing behaviors for good
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2011
650 ## - Subject
Subject Marketing; Social marketing; Behavior modification.
700 ## - Added Entry Personal Name
Added Entry Personal Name Nancy R. Lee and Philip Kotler
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 25/02/2014 550.00   658.8 LEE-11 5321 24/07/2023 Books 24/07/2023