Promotional cultures: the rise and spread of advertising, pu (Record no. 14944)

MARC details
000 -LEADER
fixed length control field 00493nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780745639826
Price 4260.72
040 ## - CATALOGING SOURCE
-- 9428
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.45
Book Number DAV-13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davis, Aeron
245 #0 - TITLE STATEMENT
Title Promotional cultures: the rise and spread of advertising, pu
250 ## - EDITION STATEMENT
Edition statement e1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2013
650 ## - Subject
Subject Communication and culture -- Case studies.
650 ## - Subject
Subject Mass media and culture.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 21/03/2014 4260.72   658.45 DAV-13 6423 24/07/2023 Books 24/07/2023