Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou; Ronald E. Goldsmith (Record no. 15455)

MARC details
000 -LEADER
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005 - DATE & TIME
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020 ## - ISBN
International Standard Book Number 9781780520704
Price 79.95
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8
Book Number TSI-12
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tsiotsou, Rodoula H. [ed]
245 #0 - TITLE STATEMENT
Title Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou; Ronald E. Goldsmith
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc Bingley, UK : Emerald Group Pub. Ltd., 2012.
300 ## - PHYSICAL DESCRIPTION
Pages xi, 377 pages : illustrations ; 25 cm
500 ## - GENERAL NOTE
General note Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement-- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno [and others] -- Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao [and others] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
650 ## - Subject
Subject Tourism Marketing.
650 ## - Subject
Subject Strategic planning.
700 ## - Added Entry Personal Name
Added Entry Personal Name Goldsmith, Ronald E.
Relationship editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 21/10/2014 79.95   658.8 TSI-12 7006 24/07/2023 Books 24/07/2023