Contemporary brand management (Record no. 17067)

MARC details
000 -LEADER
fixed length control field 00504nam a2200181Ia 4500
005 - DATE & TIME
control field 20241103025617.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230823s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781452242873
Price 65
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number JOH-15
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K.
245 #0 - TITLE STATEMENT
Title Contemporary brand management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London:
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Pages xi, 259p.
650 ## - Subject
Subject Branding (Marketing) -- Management; Branding; Strategic planning.
700 ## - Added Entry Personal Name
Added Entry Personal Name Carlson, Kurt A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 25/05/2015 65.00   658.827 JOH-15 8177 24/07/2023 Books 24/07/2023