Ethnic marketing: culturally sensitive theory and practice (Record no. 17308)

MARC details
000 -LEADER
fixed length control field 01114nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9780415836005
Price 95
040 ## - CATALOGING SOURCE
-- 15857
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.80089
Book Number PIR-15
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pires, Guilherme D.
245 #0 - TITLE STATEMENT
Title Ethnic marketing: culturally sensitive theory and practice
250 ## - EDITION STATEMENT
Edition statement e1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2015
500 ## - GENERAL NOTE
General note The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to dominant western culture, ethnic minorities are preserving their identities, both as a diasporic communities and within their adopted countries. There is a growing awareness that this uniqueness calls for quite different communication, product and service preferences and that it's crucial for marketers to understand their needs. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies.
700 ## - Added Entry Personal Name
Added Entry Personal Name Guilherme D. Pires and John Stanton
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/10/2015 95.00   658.80089 PIR-15 8378 24/07/2023 Books 24/07/2023