Decoding the irrational consumer: how to commission, run and (Record no. 17524)

MARC details
000 -LEADER
fixed length control field 00439nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780749473846
Price 29.99
040 ## - CATALOGING SOURCE
-- 16564
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.834
Book Number BRI-15
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bridger, Darren
245 #0 - TITLE STATEMENT
Title Decoding the irrational consumer: how to commission, run and
250 ## - EDITION STATEMENT
Edition statement e1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2015
500 ## - GENERAL NOTE
General note Marketing science series.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 15/01/2016 29.99   658.834 BRI-15 8621 24/07/2023 Books 24/07/2023