| General note |
<br/>Preface -- Strategic use of IT/IS & technologies for marketing -- Web 2.0 technologies and marketing / Dora Simões, University of Aveiro, Portugal, Sandra Filipe, University of Aveiro, Portugal -- Information technology communication: main challenges and pitfalls to marketing and management : evidence from curitiba (in brazil) / Adriane Setti, University of Algarve, Portugal, Marisa Cesário, University of Algarve, Portugal, -- Sílvia Fernandes -- Artificial intelligence : marketing's game changer / Edward Forrest, University of Alaska-Anchorage, USA, Bogdan Hoanca, University of Alaska-Anchorage, USA -- Business management and new technologies to improve the services / Giuseppe Granata, University of Cassino and Southern Lazio, Italy -- The treacherous path of corporate social responsibility (CSR) and the role of information systems in its implementation / Tabani Ndlovu, Nottingham Business School, UK, Amon Simba, Nottingham Trent University, UK, Anastasia Mariussen, Oslo School of Management, Norway -- Managing digital bonds in the buyer-supplier relationships / Jari Salo, Oulu Business School, Finland, Giuseppe Pedeliento, University of Bergamo, Italy, Robert Wendelin, Scania, Sweden -- Customer relationship management (CRM) -- The role of customer relationship management in the global business environments / Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand -- Data-driven customer centricity: crm predictive analytics / Othman Boujena, Néoma Business School, France, Kristof Coussement, IESEG School of Management; France, Koen W. De Bock, IESEG School of Management, France -- Social media & social networking -- Social media as marketing information systems : co-creation in viral video advertising / Christos Karpasitis, University of Central Lancashire, Cyprus, Antonios Kaniadakis, Queen Mary University of London, UK -- The rise of relationship marketing with social media / Ana Margarida Barreto, New University of Lisbon, Portugal -- Social media performance measurement / Goetz Greve, Hamburg School of Business Administration, Germany -- The role of online social networking in the recruitment context / Vanessa Ratten, La Trobe University, Australia -- Improving market performance through marketing -- Online pricing and auctions / Kalender Özcan Atilgan, University of Mersin, Turkey -- Risk management, trust and repeat online shopping intentions : a south african perspective / Mercy Mpinganjira, University of Johannesburg, South Africa -- The rise of ebay : confronting the challenges of asymmetry of information and competition / Mikhail Ion Melnik, Southern Polytechnic State University, USA -- Successful new product planning / Nicholas Grigoriou, Monash University, Malaysia -- Upgrading marketing research : neuromarketing tools for understanding consumers / Anka Gorgiev, CITY College, Greece, Nikolaos Dimitriadis, CITY College, Greece -- Examining the brand communication tools that impact brand preferences of women consumer buying intentions-empirical investigation of middle east / A M Sakkthivel, Sur University College, Sultanate of Oman, B Sriram, Sur University College, Sultanate of Oman -- Compilation of references -- About the contributors -- Index. |
