Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. (Record no. 19179)

MARC details
000 -LEADER
fixed length control field 02007nam a2200253Ia 4500
005 - DATE & TIME
control field 20240926105126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9781118489529
Price 65
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number PER-13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perrey, Jesko
245 #0 - TITLE STATEMENT
Title Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Pages xxii, 374 p. : ill., maps ; 24 cm.
500 ## - GENERAL NOTE
General note "Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--Publisher's website.
500 ## - GENERAL NOTE
General note Part I Building Superior Retail Brands. Principles of Successful Brand Management: Art, Science, Craft ; Segmentation ; A Guide to Excellence in Retail Brand Management ; Developing and Refining Retail Formats ; Store Brand Portfolio Management ; Private Label Branding. -- Part II: Optimizing Marketing ROI. How to Spend It: Fact-based Media Mix Optimization ; Budget Sizing: The Million-dollar Question ; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution ; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer Value with Data-driven CLM ; Smart Sourcing. -- Part III: Ten Perspectives on Retail Marketing ; Ten Perspectives on Retail Marketing.
650 ## - Subject
Subject Branding (Marketing)
650 ## - Subject
Subject Brand name products.
650 ## - Subject
Subject Rate of return.
700 ## - Added Entry Personal Name
Added Entry Personal Name Jesko Perrey
700 ## - Added Entry Personal Name
Added Entry Personal Name Spillecke, Dennis.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 23/05/2017 65.00   658.827 PER-13 10441 24/07/2023 Books 24/07/2023