Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. (Record no. 19398)

MARC details
000 -LEADER
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005 - DATE & TIME
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9780415873772
Price 29.99
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.802
Book Number NEV-10
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Neves, Marcos Fava.
245 #0 - TITLE STATEMENT
Title Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York : Routledge, 2010.
650 ## - Subject
Subject Marketing methods
650 ## - Subject
Subject Industrial management.
650 ## - Subject
Subject Marketing.
650 ## - Subject
Subject Competition.
700 ## - Added Entry Personal Name
Added Entry Personal Name Castro, Luciano Thomé e.
700 ## - Added Entry Personal Name
Added Entry Personal Name Cônsoli, Matheus Alberto.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 05/09/2017 29.99   658.802 NEV-10 10712 24/07/2023 Books 24/07/2023