The complete marketer: 60 essential concepts for marketing e (Record no. 20005)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230724s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780749466763 |
| Price | 19.99 |
| 040 ## - CATALOGING SOURCE | |
| -- | 20359 |
| Original cataloging agency | Indian Institute of Management Raipur |
| 041 ## - Language | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | MCD-13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 245 #4 - TITLE STATEMENT | |
| Title | The complete marketer: 60 essential concepts for marketing e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | KoganPage |
| Date of publication, distribution, etc | 2013 |
| 650 ## - Subject | |
| Subject | Marketing management. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Malcolm McDonald and Mike Meldrum |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Raipur | Indian Institute of Management Raipur | 21/03/2018 | 19.99 | 658.8 MCD-13 | 11286 | 24/07/2023 | Books | 24/07/2023 |