Building strong brands (Record no. 20069)

MARC details
000 -LEADER
fixed length control field 00494nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9780029001516
Price 28
040 ## - CATALOGING SOURCE
-- 20423
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.827
Book Number AAK-96
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 #0 - TITLE STATEMENT
Title Building strong brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1996
650 ## - Subject
Subject Brand management.
650 ## - Subject
Subject Brand name products--Management.
650 ## - Subject
Subject Intangible property -- Valuation -- Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 26/03/2018 28.00 1 658.827 AAK-96 11132 12/09/2023 Books 24/07/2023