Fascinate: how to make your brand impossible to resist (Record no. 20170)

MARC details
000 -LEADER
fixed length control field 00511nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9780062206480
Price 28.99
040 ## - CATALOGING SOURCE
-- 20537
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.827
Book Number HOG-16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hogshead, Sally
245 #0 - TITLE STATEMENT
Title Fascinate: how to make your brand impossible to resist
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2016
650 ## - Subject
Subject Advertising -- Psychological aspects.
650 ## - Subject
Subject Brand.
650 ## - Subject
Subject Marketing -- Psychological aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 25/03/2019 28.99   658.827 HOG-16 11338 24/07/2023 Books 24/07/2023