Psychological foundations of marketing: the keys to consumer (Record no. 20177)

MARC details
000 -LEADER
fixed length control field 00457nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781138219144
040 ## - CATALOGING SOURCE
-- 20544
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.80019
Book Number KIM-18
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kimmel, Allan J.
245 #0 - TITLE STATEMENT
Title Psychological foundations of marketing: the keys to consumer
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Date of publication, distribution, etc 2018
650 ## - Subject
Subject Marketing -- Psychological aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 26/03/2019   658.80019 KIM-18 11355 24/07/2023 Books 24/07/2023