AI in Marketing, Sales and Service: how marketers without a data science degree can use AI, big data and Bots (Record no. 20570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230724s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Indian Institute of Management Raipur |
| 041 ## - Language | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 � |
| Book Number | GEN-19 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gentsch, Peter |
| 245 #0 - TITLE STATEMENT | |
| Title | AI in Marketing, Sales and Service: how marketers without a data science degree can use AI, big data and Bots |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | �Palgrave Macmillan |
| Place of publication, distribution, etc | Switzerland |
| Date of publication, distribution, etc | 2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Raipur | Indian Institute of Management Raipur | 29/06/2021 | 2367.16 | 658.8 � GEN-19 | 11686 | 24/07/2023 | Books | 24/07/2023 |