Handbook of Qualitative Research Methods in Marketing / (Record no. 22098)

MARC details
000 -LEADER
fixed length control field 05099nam a22002177a 4500
005 - DATE & TIME
control field 20250404101433.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250306b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781035302710
Price 25599.00
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.83
Book Number BEL-24
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belk, Russell W.
245 ## - TITLE STATEMENT
Title Handbook of Qualitative Research Methods in Marketing /
Statement of responsibility by Russell W. Belk.
250 ## - EDITION STATEMENT
Edition statement 2nd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK :
Name of publisher, distributor, etc Edward Elgar Publishing,
Date of publication, distribution, etc 2024
300 ## - PHYSICAL DESCRIPTION
Pages xxv. 528p.
500 ## - GENERAL NOTE
General note Contents<br/><br/>Introduction xxiii<br/>PART I GETTING STARTED<br/>1 From a Blank Piece of Paper: Starting a Research Project 2<br/>Tonya Williams Bradford and Mary C. Gilly<br/>2 Making contexts matter: selecting research contexts for theoretical<br/>insights and substantive importance 12<br/>Linda L. Price, Risto Moisio and Eric Arnould<br/>3 Understanding inclusive research in marketing: empowering participant voices 25<br/>Robert L. Harrison, Abigail Nappier Cherup and Samantha N. N. Cross<br/>4 Fielding ethnographic teams: strategy, implementation, evaluation and<br/>prospects 37<br/>John F. Sherry, Jr<br/>5 Representing consumer vulnerability through art forms 49<br/>Hilary Downey and Pilar Rojas-Gaviria<br/>6 Conducting Research at Times and Places in Crisis 58<br/>Stacey Menzel Baker and Courtney Nations Azzari<br/>7 Reflections on template creep and replicability concerns in<br/>contemporary qualitative research 69<br/>Eileen Fischer and Pierre-Yann Dolbec<br/>PART II PARADIGMATIC PERSPECTIVES<br/>8 Thoughts on theory: post-qualitative research and the possibility of new<br/>theorising 80<br/>Victoria Rodner<br/>9 Rethinking the critical imagination: thinking, doing and connecting 92<br/>Jeff B. Murray and Rafaela Canova Davide<br/>10 Critical visual analysis: advertising, branding and identity 105<br/>Jonathan Schroeder and Mark Buschgens<br/>11 Researching technological posthuman futures with thought experiments 117<br/>Vitor Lima<br/>12 Reflexivity in the social sciences: what it is and why it matters 128<br/>Annamma Joy, Pilar Rojas-Gaviria and Camilo Peña-Moreno<br/>13 Understanding consumer behavior in the metaverse 139<br/>Haiyang Yang and Amitava Chattopadhyay<br/>14 Working with relational (material-semiotic) theories 150<br/>Domen Bajde, Mikkel Nøjgaard and Anna Schneider-Kamp<br/>15 The warp, weft and wherefore of qualitative feminist research in marketing 161<br/>Lorna Stevens<br/>PART III METHODS<br/>16 Qualitative historical research methods in marketing 173<br/>Eminegül Karababa<br/>17 Researching AI chatbots, platforms and the metaverse: understanding<br/>today’s netnography 185<br/>Robert V. Kozinets<br/>18 Conducting consumer interviews online and offline 197<br/>Adèle Gruen and Laetitia Mimoun<br/>19 Collective close reading (CCR) as a method for interpreting cultural text 210<br/>Cele Otnes, Pauline Maclaran and Robin Canniford<br/>20 Autoethnography: steering away from too much about introspection 221<br/>Hela Zouaoui<br/>21 Projective techniques and use of visual images in a digital world 232<br/>Linda Tuncay Zayer, Cristel Antonia Russell and Jenna Drenten<br/>22 A metaphoric analysis using the Zaltman metaphor elicitation<br/>technique: consumption experience as escape 249<br/>Robin Coulter<br/>23 Inductive observation: a situational method under constraints 274<br/>Dominique Desjeux<br/>24 Using diaries as qualitative data 284<br/>Ines Branco-Illodo, Teresa Heath and H. P. Samanthika Gallage<br/>25 Ethnomethodology and the study of markets 295<br/>Hope Jensen Schau and Melissa Archpru Akaka<br/>26 Building marketing theory using archival data: understanding<br/>alternative approaches 309<br/>Eileen Fischer and Marie-Agnès Parmentier<br/>27 Metaphors in Automated Text Analysis 320<br/>Ignacio Luri<br/>PART IV APPLICATIONS<br/>28 Qualitative advertising research 332<br/>Michelle R. Nelson and Kirby Cook<br/>29 Researching the cultural roles of brands 344<br/>Jacob Östberg and Benjamin Hartmann<br/>30 Qualitative research methods in services: looking back, critically within<br/>and a trajectory forward 356<br/>Anders Gustafsson and Jared Offei Lartey<br/>31 Artificial intelligence and qualitative research 374<br/>Aric Rindfleisch, Myoung Hee Kim and Sahoon Kim<br/>32 Discerning meanings: depth interviews with sales executives 387<br/>June Cotte and Geoffrey Kistruck<br/>33 Pushing the boundaries of ethnographic practice in business 398<br/>Rita Denny<br/>PART V TACTICS<br/>34 Smartphone society: the role of consumer video in an age of ubiquitous<br/>platforms and devices 410<br/>Robert Kozinets and Russell Belk<br/>35 Flexible fieldnoting for contemporary consumer culture research 422<br/>Bernardo Figueiredo, Marcia Christina Ferreira and Daiane Scaraboto<br/>36 Multisited ethnography 436<br/>Karin M. Ekström<br/>37 Qualitative data software for coding 448<br/>Marian Makkar and Ashleigh Powell<br/>38 Telling stories with textual and visual analyses 460<br/>Melissa Archpru Akaka and Hope Jensen Schau<br/>39 Making context matter even more: tools for leveraging contexts for insights 471<br/>Linda L. Price, Risto Moisio and Eric J. Arnould<br/>40 Ethics and care in qualitative research 486<br/>Kathy Hamilton, Maria Piacentini and Emma Banister<br/>41 Write on 497<br/>Stephen Brown
650 ## - Subject
Subject Marketing
650 ## - Subject
Subject Qualitative Research
700 ## - Added Entry Personal Name
Added Entry Personal Name Otnes, Cele
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
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Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Invoice No. & Date Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 03/03/2025 Overseas Press 35%   658.83 BEL-24 13030 06/03/2025 Books IN32170/ 28/03/2025 06/03/2025