Vulnerable Consumer: (Record no. 22106)

MARC details
000 -LEADER
fixed length control field 02038nam a22002177a 4500
005 - DATE & TIME
control field 20250404153033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250307b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781802629569
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8342
Book Number MAL-24
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name by Ed. Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Vulnerable Consumer:
Sub Title Beyond the Poor and the Elderly /
Statement of responsibility Naresh K. Malhotra & Angela Y. Lee
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK:
Name of publisher, distributor, etc Emerald Publishing Limited,
Date of publication, distribution, etc 2024
300 ## - PHYSICAL DESCRIPTION
Pages xxi; 171p.
Other Details Vol. 21
500 ## - GENERAL NOTE
General note Volume Editor's Introduction; Angela Y. Lee<br/>Chapter 1. Aging and vulnerabilities in consumer information processing; Aimee Drolet, Tayler Bergstrom, and Ilana Brody<br/>Chapter 2. Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy; Ronald Paul Hill and Girish Ramani<br/>Chapter 3. Not knowing who I am: Implications for materialism and consumption behaviors; Marsha L. Richins<br/>Chapter 4. From stigma to scarcity: On interpersonal and cognitive sources of vulnerability for Consumers in poverty; Nathan N. Cheek and Eldar Shafir<br/>Chapter 5. The yin and yang of hard times: When can states of vulnerability motivate self-improvement?; Kelly Goldsmith, Caroline Roux, Christopher Cannon, and Ali Tezer<br/>Chapter 6. Marketplace solutions to motivational threats: Helping consumers with four distinct types of vulnerability; Emily Nakkawita and E. Tory Higgins<br/>Chapter 7. Leaves in the wind: Underdeveloped thinking systems increases vulnerability to judgments driven by salient stimuli; Ryan Rahinel, Rohini Ahluwalia, and Ashley S. Otto<br/>Chapter 8. "I did not think of myself as a 'Customer'": The confluence of intertwined vulnerabilities among subsistence consumers through marketplace literacy; Madhu Viswanathan, Lucy Joy Chase, and Maria Jones<br/>Chapter 9. A consumer vulnerability perspective on eviction; David Crockett, Lenita Davis, and Casey Carder-Rockwell
650 ## - Subject
Subject Internet marketing
650 ## - Subject
Subject Marketing ,
650 ## - Subject
Subject Marketing Consumer Behavior
650 ## - Subject
Subject Marketing strategy/methods
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Invoice No. & Date Price effective from Net Price After Discount
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 07/03/2025 Overseas Press 35% 8904.00   658.8342 MAL-24 13051 07/03/2025 Books IN32170/ 28/02/2025 07/03/2025 5787.60