Cross-cultural consumer behavior / Katja Gelbrich, Stefan W. Müller & Stanford A. Westjohn. (Record no. 22109)

MARC details
000 -LEADER
fixed length control field 01582nam a22002057a 4500
005 - DATE & TIME
control field 20250404101750.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250307b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781803923185
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8342
Book Number GEL-23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gelbrich, Katja
245 ## - TITLE STATEMENT
Title Cross-cultural consumer behavior / Katja Gelbrich, Stefan W. Müller & Stanford A. Westjohn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK:
Name of publisher, distributor, etc Edward Elgar Publishing,
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Pages ix,510p.
500 ## - GENERAL NOTE
General note Contents: PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1. From economic man to cultural man: an introduction 2. Basics of consumer behavior 3. Models of consumer behavior 4. Universalism/relativism debate 5. Global trends in consumer behavior PART II MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6. Understanding of terms 7. Layered models 8. Theories and operationalizations 9. Problems and weaknesses of cross-cultural research PART III BASICS OF CONSUMER BEHAVIOR 10. Perception 11. Thinking and information processing 12. Attitudes 13. Motivation 14. Emotions 15. Personality 16. Behavior and prediction of behavior PART IV CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON 17. Information search 18. Criteria for purchase decisions 19. Attitudes 20. Price perception and willingness to pay 21. Choice of shopping locations and sales channels 22. Purchase intention and purchase decision 23. Post-purchase behavior 24. Regret: cognitions and emotions after the purchase References Index
650 ## - Subject
Subject Consumer Behavior
700 ## - Added Entry Personal Name
Added Entry Personal Name Muller, Stefan W.
700 ## - Added Entry Personal Name
Added Entry Personal Name Westjohn, Stanford A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 07/03/2025 Overseas Press 35%   658.8342 GEL-23 13052 07/03/2025 Books 07/03/2025