Digital and social media marketing : (Record no. 22145)

MARC details
000 -LEADER
fixed length control field 00686nam a22002417a 4500
005 - DATE & TIME
control field 20250312020652.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250312b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032437590
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 00 - DDC NUMBER
Classification number 658.8
Book Number HEI-25
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heinze, Aleksej,
245 00 - TITLE STATEMENT
Title Digital and social media marketing :
Sub Title a results-driven approach /
Statement of responsibility edited by Aleksej Heinze
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2025
300 ## - PHYSICAL DESCRIPTION
Pages xxiv,362p.
650 #0 - Subject
Subject Internet marketing.
650 #0 - Subject
Subject Internet advertising.
650 #0 - Subject
Subject Electronic commerce.
650 #0 - Subject
Subject Social media.
700 1# - Added Entry Personal Name
Added Entry Personal Name Fletcher, Gordon,
700 1# - Added Entry Personal Name
Added Entry Personal Name Fenton, Alex,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 12/03/2025 Overseas Press 35%   658.8 HEI-25 13104 12/03/2025 Books 12/03/2025