Strategic communication : campaign planning / (Record no. 22231)

MARC details
000 -LEADER
fixed length control field 00546nam a22002057a 4500
005 - DATE & TIME
control field 20250404114340.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250320b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032329734
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.45
Book Number MAH-23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mahoney, James
245 ## - TITLE STATEMENT
Title Strategic communication : campaign planning /
Sub Title By James Mahoney.
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York;
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Pages xix, 278p.
Other Details pb
650 ## - Subject
Subject Business communication.
650 ## - Subject
Subject Communication.
650 ## - Subject
Subject Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Invoice No. & Date Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/02/2025 Overseas Press 35% 4784.79   658.45 MAH-23 13198 20/03/2025 Books IN32170/ 28/02/2025 20/03/2025