Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto. (Record no. 22327)

MARC details
000 -LEADER
fixed length control field 02067nam a22002177a 4500
005 - DATE & TIME
control field 20250428185844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781138332119
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 659.2
Book Number MOS-23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moss, Danny
245 ## - TITLE STATEMENT
Title Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Pages xiii,140p.
500 ## - GENERAL NOTE
General note Summary<br/>"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions, and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs"-- Provided by publisher.
650 ## - Subject
Subject Public relations--Cross-cultural studies.
650 ## - Subject
Subject Corporations--Public relations--Case studies.
700 ## - Added Entry Personal Name
Added Entry Personal Name DeSanto, Barbara
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/04/2025 Overseas Press 35%   659.2 MOS-23 13272 28/04/2025 Books 28/04/2025