Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. (Record no. 22330)

MARC details
000 -LEADER
fixed length control field 00823nam a22002057a 4500
005 - DATE & TIME
control field 20250428193847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032530284
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8
Book Number GAB-25
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gabay, J. Jonathan
245 ## - TITLE STATEMENT
Title Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ; New York : :
Name of publisher, distributor, etc Routledge Taylor & Francis Group,
Date of publication, distribution, etc 2025.
300 ## - PHYSICAL DESCRIPTION
Pages xiv, 438 pages: color illustrations ; 24 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - Subject
Subject Internet marketing--Psychological aspects.
650 ## - Subject
Subject Artificial intelligence--Psychological aspects.
650 ## - Subject
Subject Consumer behavior--Psychological aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/04/2025 Overseas Press 35%   658.8 GAB-25 13276 28/04/2025 Books 28/04/2025