Depth public relations : after the masquerade / Johanna Fawkes. (Record no. 22390)

MARC details
000 -LEADER
fixed length control field 01995nam a22002417a 4500
005 - DATE & TIME
control field 20250508123656.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250508b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9780815358732
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 659.2
Book Number FAW-23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fawkes, Johanna
245 ## - TITLE STATEMENT
Title Depth public relations : after the masquerade / Johanna Fawkes.
250 ## - EDITION STATEMENT
Edition statement 1st Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Pages ix,197p.
440 ## - Series Statement
Series Title Routledge new directions in pr & communication research
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note Summary<br/>"Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"-- Provided by publisher.
650 ## - Subject
Subject Public relations.
650 ## - Subject
Subject Visual communication.
650 ## - Subject
Subject Superficiality.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 26/04/2025 Overseas Press 35%   659.2 FAW-23 13357 08/05/2025 Books 08/05/2025