Luxury fashion marketing and branding : a strategic approach / Alice Dallabona. (Record no. 22441)

MARC details
000 -LEADER
fixed length control field 01950nam a22002057a 4500
005 - DATE & TIME
control field 20250517092156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250517b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032206882
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 746.920688
Book Number DAL-25
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dallabona, Alice
245 ## - TITLE STATEMENT
Title Luxury fashion marketing and branding : a strategic approach / Alice Dallabona.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York, NY :
Name of publisher, distributor, etc Routledge, Taylor & Francis Group,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Pages viii, 186 pages : 24 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note Summary<br/>"Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank"-- Provided by publisher.
650 ## - Subject
Subject Fashion merchandising.
650 ## - Subject
Subject Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 26/04/2025 Overseas press 35%   746.920688 DAL-25 13310 17/05/2025 Books 17/05/2025