MARC details
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04484nam a22002777a 4500 |
| 005 - DATE & TIME |
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20250626125838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250626b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN |
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| International Standard Book Number |
9780415747905 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Indian Institute of Management Raipur |
| 082 ## - DDC NUMBER |
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| Classification number |
658.827 |
| Book Number |
DAL-16 |
| 245 ## - TITLE STATEMENT |
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| Title |
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York: |
| Name of publisher, distributor, etc |
Routledge, an imprint of the Taylor & Francis Group, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Pages |
xxxii, 583p. : illustrations |
| 440 ## - Series Statement |
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| Series Title |
Routledge companions to business, management and accounting |
| 500 ## - GENERAL NOTE |
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| General note |
Contents:<br/>pt. I. What is a brand and how do we measure its market performance?<br/>pt. II. Strategic brand management<br/>pt. III. Managing brand communication<br/>pt. IV. Branding to different audiences<br/>pt. V. Branding different entities/products. What is a brand and how do we measure its market performance? Brand definitions and conceptualizations : the debate / Francesca Dall'Olmo Riley<br/>Measuring the market performance of brands : applications in brand management / Jaywant Singh and Mark Uncles<br/>Consumer-based brand equity / Sally Baalbaki and Francisco Guzmán<br/>Brand valuation : principles, applications and latest developments / Gabriela Salinas<br/>Brands and the self / Russell Belk<br/>Brands and the society / Paurav Shukla ; Dead brand walking : on the paradoxes and perversities of branding / Stephen Brown<br/>Strategic brand management. Brand architecture design and brand naming decisions / C. Whan Park, Deborah J. MacInnis and Andreas B. Eisingerich<br/>Strategic brand alliances : research advances and practical applications / Jaywant Singh, La Toya Quamina and Stavros P. Kalafatis ;<br/>Brand extensions / Ceren Hayran and Zeynep Gürhan-Canli<br/>A brand culture perspective on global brands / Jonathan Schroeder, Janet Borgerson and Zhiyan Wu ; Positioning a brand / Charles Blankson<br/>New brands : performance and measurement / Jaywant Singh and Malcolm Wright<br/>Managing brand communication. Brand building via integrated marketing communications / William K. Darley<br/>Sensory aspects of branding / Dipayan Biswas ; Building brands via corporate social responsibility / Adam Lindgreen, Franç̜ois Maon and Christine Vallaster ; Branding and digital analytics / Laurence-Helene Borel and George Christodoulides<br/>Branding to different audiences. Looking at the future of B2B branding / Johnny L. Graham and Susan M. Mudambi<br/>Towards a better understanding of the ethical brand and its management / Katja H. Brunk<br/>Not-for-profit branding / Helen Stride<br/>Strategic employer branding : current domain, future directions / Lara Moroko and Mark Uncles<br/>Internal branding : dissecting, re-analysing and re-directing the literature / Bill Merrilees<br/>Brand culture, halal and the critical Islamic imperative / Jonathan A.J. Wilson<br/>Branding the entire entity : corporate branding / Stuart Roper<br/>Branding in emerging markets / Suraksha Gupta, Shivani Garg and Kavita Sharma ; Branding in the base of the pyramid : bases for country and organizations in Ghana / Stanley Coffie and Joseph Darmoe<br/>Guinness in Africa : contemporary branding at the base of the pyramid / Samuel K. Bonsu and Delphine Godefroit-Winkel<br/>Branding different entities/products. Branding higher education / Bang Nguyen, Jane Hemsley-Brown and T.C. Melewar<br/>Political branding : the case of the Scottish referendum 2014 / Camille Lannoy, Paul Baines and Roger Mortimore<br/>Arts branding / Daragh O'Reilly and Finola Kerrigan<br/>From nation to neighbourhood : branding and marketing places / Nicolas Papadopoulos, Leila Hamzaoui-Essoussi and José I. Rojas-Méndez<br/>The challenges of luxury branding / Jean-Noë̈l Kapferer<br/>Retail branding / Steve Burt and Leigh Sparks<br/>Service branding : enabling, making and delivering promises / Roderick J. Brodie<br/>Branding financial services / James Devlin<br/>Branding in sports / Gerd Nufer, André Bühler and Simon Chadwick<br/>Franchise brand management from a knowledge perspective / Audhesh K. Paswan, Sua Jeon, Pramod Iyer and Retno Tanding Suryandari |
| 500 ## - GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| 650 ## - Subject |
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| Subject |
Branding (Marketing)--Management. |
| 650 ## - Subject |
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| Subject |
Internet marketing. |
| 650 ## - Subject |
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| Subject |
Communication in marketing. |
| 650 ## - Subject |
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| Subject |
Social responsibility of business. |
| 700 ## - Added Entry Personal Name |
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| Relationship |
editor. |
| Added Entry Personal Name |
Dall'Olmo Riley, Francesca, |
| 700 ## - Added Entry Personal Name |
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| Relationship |
editor. |
| Added Entry Personal Name |
Singh, Jaywant, |
| 700 ## - Added Entry Personal Name |
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| Relationship |
editor. |
| Added Entry Personal Name |
Blankson, Charles, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
