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Integrated branding
Material type:
TextLanguage: English Publication details: New Delhi Kogan page 2002ISBN: - 9780749445256
- 658.827 LEP-02
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Raipur | 658.827 LEP-02 (Browse shelf(Opens below)) | Available | 2816 |
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| 658.827 KUR-12 Amul India | 658.827 LEE-15 The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. | 658.827 LEH-07 Branded entertainment: product placement and brand strategy | 658.827 LEP-02 Integrated branding | 658.827 LIN-10 The economy of brands | 658.827 LIN-10 Brand sense: sensory secrets behind the stuff we buy | 658.827 LO-18 Sustainability in luxury fashion business |
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