International business strategy: theory and practice
Material type:
TextLanguage: English Publication details: 2015Edition: e1ISBN: - 9780415624695
- 658.049 BUC-15
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Indian Institute of Management Raipur Reference | 658.049 BUC-15 (Browse shelf(Opens below)) | Not for loan | 8409 |
Browsing Indian Institute of Management Raipur shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.049 AHL-10 International management | 658.049 BAI-09 Globalization: understanding, management, and effects | 658.049 BUC-12 Innovations in international business | 658.049 BUC-15 International business strategy: theory and practice | 658.049 CAM-15 Global enterprise management: new perspectives on challenges | 658.049 CAV-13 Framwork for international business | 658.049 CHA-13 Cultural and technological influences on global business |
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research.
There are no comments on this title.