The management of luxury: a practitioner's handbook
Material type:
TextLanguage: English Publication details: 2014Edition: e1ISBN: - 9780749471668
- 658.800202 BER-14
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Indian Institute of Management Raipur Reference | 658.800202 BER-14 (Browse shelf(Opens below)) | Not for loan | 8507 |
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| 658.8001 TAD-14 Philosophy of marketing | 658.8001 TAD-14 Philosophy of marketing | 658.80019 KIM-18 Psychological foundations of marketing: the keys to consumer | 658.800202 BER-14 The management of luxury: a practitioner's handbook | 658.800202 BER-14 The management of luxury: a practitioner's handbook | 658.800202 GAN-12 Handbook of Marketing and Finance | 658.800202 MAC-11 The sage handbook of marketing theory |
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
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