Marketing for entrepreneurs and SMEs: a global perspective
Material type:
TextLanguage: English Publication details: 2013Edition: e1ISBN: - 9781781955963
- 658.8 RUZ-13
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Indian Institute of Management Raipur Reference | 658.8 RUZ-13 (Browse shelf(Opens below)) | Not for loan | 8426 |
In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world. The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples.
There are no comments on this title.