Competitive intelligence

By:

West, Chris

Material type: Text

TextLanguage: English Publication details: 2001Edition: e1ISBN:

9780333786697

DDC classification:

658.47 WES-01

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.47 WES-01 (Browse shelf(Opens below))	Not for loan		8589

All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy.

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