Business-to-business: a global network perspective
Material type:
TextLanguage: English Publication details: 2014Edition: e1ISBN: - 9780415740876
- 658.804 GLO-14
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Management Raipur Reference | 658.804 GLO-14 (Browse shelf(Opens below)) | Not for loan | 8930 |
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks.
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