Amazon cover image
Image from Amazon.com

Netnography: redefined by Robert V. Kozinets

By: Material type: TextTextPublication details: London : Sage, 2015Edition: 2ndDescription: 305pISBN:
  • 9781446285749
Subject(s): DDC classification:
  • 305.80072 KOZ-15
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 305.80072 KOZ-15 (Browse shelf(Opens below)) Not for loan 9024

The new edition has been expanded to include:detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

There are no comments on this title.

to post a comment.