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Handbook of research on managing and influencing consumer behavior by Hans Ruediger Kaufmann

By: Material type: TextTextPublication details: Hershey : IGI, 2015Description: 728pISBN:
  • 9781466665477
Subject(s): DDC classification:
  • 658.83420202 KAU-15
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 658.83420202 KAU-15 (Browse shelf(Opens below)) Not for loan 9013

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

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