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The definitive book of branding
Material type:
TextPublication details: New Delhi : Sage, 2014Description: 408pISBN: - 9788132117735
- 658.827 KOM-14
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Raipur | 658.827 KOM-14 (Browse shelf(Opens below)) | Available | 9305 |
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| 658.827 �KEL-20 Strategic brand management: building, measuring, and managing brand equity� | 658.827 KEN-15 What is a 21st century brand?: new thinking from the next ge | 658.827 KEO-14 Brand and talent | 658.827 KOM-14 The definitive book of branding | 658.827 KOM-15 The brand challenge: adapting branding to sectorial imperati | 658.827 KOS-20 Brand positioning: connecting marketing strategy and communications | 658.827 KOT-06 B2B brand management |
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