Marketing ethics & society / Lynne Eagle & Stephan Dahl.

By:

Eagle, Lynne

Contributor(s):

Dahl, Stephan

Material type: Text

TextPublication details: Los Angeles : SAGE, 2015.Description: xiii, 300 pages : illustrations ; 24 cmISBN:

9781446296622

Subject(s):

Marketing--Moral and ethical aspects. Marketing--Social aspects

DDC classification:

658.8 EAG-15

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.8 EAG-15 (Browse shelf(Opens below))	Not for loan		10174

Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.

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